Meu Versículo
Privacy Policy
Last updated: October 8, 2026
At Meu Versículo, we value your privacy. This app was built to work without sign-ups and without identifying who uses it.
What we collect
The app does not ask for sign-ups, email, name, phone number, location, or financial data, and it shows no advertising. To understand how the app is used and improve it, we collect anonymous usage data: which screens were viewed, where people stop during the initial setup, the answers given in that setup (for example, what you are looking for and the time you chose) and whether a subscription was started.
This data is tied only to a random identifier generated on your device, unrelated to you, your Apple account, or your email. We do not record your screen and do not sell this data.
Data stored only on your device
Some information is saved only on your device so the app can work, and it never leaves it:
- your favorite verses and your journal of received verses;
- the time you chose for the daily reminder;
- usage counters for the free features.
When you delete the app, this information is deleted with it.
Notifications
The daily reminder uses local notifications, scheduled on the device itself. No information is sent to servers for this.
Subscriptions and payments
Premium subscriptions are processed entirely by Apple through the App Store. We have no access to your payment data. Managing and canceling subscriptions is done in your Apple account settings, and the handling of that data is governed by Apple's privacy policy. To validate the subscription, its status (active, in free trial, canceled) is processed by the RevenueCat service, also tied only to the device's random identifier.
Ad measurement
We promote My Verse with ads on the App Store (Apple Ads) and on Google. To learn which campaigns bring people to the app, and stop paying for the ones that don't work, we use three channels:
- Apple Ads, for everyone: the app sends RevenueCat an attribution token generated by iOS itself, which Apple converts into the Apple Ads campaign that led to the install, if any. This does not identify you and does not require permission.
- SKAdNetwork, for everyone: iOS itself tells ad networks, in an aggregated and anonymous way, whether a campaign led to installs, free trials or subscriptions. Through this channel none of your data leaves the device in an identifiable form.
- Google, only with your permission: during the initial setup, your iPhone asks whether the app may track your activity. If you tap “Allow”, the app sends Google Analytics for Firebase app opens, technical device information (model, system version, language and approximate country), the device's advertising identifier (IDFA) and the start of a free trial or subscription, with the amount paid. RevenueCat also sends Firebase the start of the free trial and of the subscription. Google uses this data to measure and optimize our ads, under Google's privacy policy.
If you decline, or if “Allow Apps to Request to Track” is turned off in Settings, nothing is sent to Google and the app works exactly the same. You can change this choice at any time in Settings > Privacy & Security > Tracking.
During the initial setup we also ask how you found the app. Your answer stays in the anonymous usage statistics and in RevenueCat, and is not sent to Google.
Services we use
The data described above is processed by these services:
- PostHog, for usage statistics;
- RevenueCat, for subscription status and Apple campaign attribution;
- Google Analytics for Firebase, for ad measurement, only with your tracking permission.
PostHog and RevenueCat act on our behalf and do not use the data for any other purpose. We do not sell any data to third parties, and no data is used for advertising beyond the measurement described above.
Your rights and contact
If you have any questions about this policy or about data protection laws (including Brazil's LGPD), reach out at vcsoares42@gmail.com.
By using Meu Versículo, you agree to this privacy policy.